When Should the Platform adopt Blockchain Technology under the Transparency Awareness and Privacy Concerns?

More and more companies promote their products as sustainable products, but many firms have been exposed to quality safety issues, which makes consumer question the true of ‘sustainable product’. The platform can adopt blockchain technology attract consumers by disclosing reliable product information consumer, it will also result in a risk privacy leakage through registering blockchain. Hence, we consider platform-based supply chain that includes supplier platform. We investigate pricing disclosure decision platform, then analyze adoption strategy under consumer’s transparency awareness concern. find when cost is sufficiently low, beneficial for technology. Interestingly, whole hurts certain threshold. Specifically, sensitive increase consumers’ concerns costs compared retailer. This because disclosure. Counterintuitively, high, even decrease retail price increasing proportional Additionally, there exists ‘win-win-win’ concern application benefit supplier, consumers.